Wow, what a day. As I mentioned previously I invested in a teleseminar, on mass marketing books, led by Matthew Bennett. Matt is a marketing expert—not a writer—that applied his marketing acumen to books. He has sold over 5 MILLION books. Anyone who is that successful, you have to listen to. The teleseminar includes two, 30 minute one-on-one telephone sessions to help in positioning the book and developing a marketing plan for mass market sales. Towards the end of our first 30 minute phone call, Matt came up with a marketing approach that is so unique (and clever), it even excited him. And he doesn’t get excited too often. I think it’s brilliant. Without going into too much detail, his idea is to market the book to the person most likely to buy it, not the person most likely to read it. That’s right. The person that buys a book is not always the person that reads it. Think about books that are given as gifts.
The idea got me so excited, I have a new found enthusiasm for finishing the book. I was languishing a little lately, not working on the book much for several reasons. For one, I have been very busy doing other things. But, I have to admit I was down a little on writing the book not knowing where or how I was going to be able to reach the market. Now I have hope, and new energy to complete it. Can’t wait to get going again. Have you ever had anything re-energize you during the writing? Let me hear from you.
